Consumer Relationship and Personal Selling Essay

Consumer Relationship and person-to-person Selling - Essay ExamplePersonal marketing frame beta independent of scientificly driven gross sales processes because it is the only communication process that allows a merchandising message to be adapted to the specific needfully and beliefs of each customer (Spiro & Weitz, 1990, p.61). Other sales promotions such(prenominal) as promotions, point-of-sales exhibitions, packaging, and so on are direct toward the typical customer. Personal interchange is alternatively more flexible as it allows for adjustments to be make to the sales message in response to manifest consumer reactions. With other forms of selling processes, marketers leave limited opportunities for adjusting messages as they typically have to wait it out and meet consumers purchasing behaviour.It would therefore appear that ad hominem selling has become even more important with technological advancements. While consumers are more prone to rely on, and expect techn ological solutions, consumers value and expect blue-ribbon(prenominal) customer aids (Spiro & Weitz, 1990). Personal selling provides consumers with superior customer services since it puts the consumer in touch with sales personnel and offers a unique prospect for consumers to ask questions or to register concerns and to have those concerns addressed. Moreover, personal selling is focused on specific consumers and as such creates and fosters the feeling that the consumer is special and valued. Personal selling is an important customer service technique.... nication process that allows a marketing message to be adapted to the specific needs and beliefs of each customer (Spiro & Weitz, 1990, p.61). Other sales promotions such as promotions, point-of-sales exhibitions, packaging, and so on are directed toward the typical customer (Spiro & Weitz, 1990, p. 61). Personal selling is rather more flexible as it allows for adjustments to be made to the sales message in response to observa ble consumer reactions. With other forms of selling processes, marketers have limited opportunities for adjusting messages as they typically have to wait it out and interpret consumers purchasing behaviour (Spiro & Weitz, 1990). It would therefore appear that personal selling has become even more important with technological advancements. While consumers are more inclined to rely on, and expect technological solutions, consumers value and expect superior customer services (Spiro & Weitz, 1990). Personal selling provides consumers with superior customer services since it puts the consumer in touch with sales personnel and offers a unique opportunity for consumers to ask questions or to register concerns and to have those concerns addressed. Moreover, personal selling is focused on specific consumers and as such creates and fosters the feeling that the consumer is special and valued. In other words, personal selling is an important customer service technique that is particularly impor tant at a time when modern technology is especially impersonal. Personal selling functions to personalise the relationship between the consumer and the firm and thus facilitates the superior customer services that consumers have come to expect. 2. Discuss the advantages and disadvantages of building customer relationships by the internet. Chen