Executive Summary Amazon.com has a leading edge in the e-commerce world. It has a strong militant advantage. However, as with many online retailers, thither are certain aspects of conducting problem over the web that creates difficulties and the consider of marketing programmening.\n\nThis marketing plan consists of environmental scan, customer behavioral patterns, current segment market, marketing strategies and recommendations in strategies.\n\n2) Introduction Amazon.com is the largest online retailer. The attach to opened its virtual doors in July 1995 by Jeff Bezos in Seattle. Since past it has enjoyed rapid expansion in whole aspects of its operations, including argument turnover, and a spectacular rise in share value since customary floatation in 1997.\n\nAmazon.com sells single online and is essentially an cultivation broker. Amazon.com has constantly growing data bagful of over 12 million customers in more than 160 countries. Amazon.com is the tail to catch a nd discover anything customers trust to buy online. They have earths biggest weft of products, including millions of books, free electronic salute cards, online auctions, videos, CDs, DVDs, toys, games, electronics, kitchenware, computers, and more.\n\n2.1) Competitive position - Amazon.com is the biggest on-line international retail barge in in the world - self-colored in-ho utilize internet technology with clarified offline customer services - A huge database of loyal customers - base of over 12 million shoppers - The company has grown to a massive online superstore with recent sales of $1.64 billion in 1999, an increase of 270% from the previous years sales - Amazon.com has a very sizeable position in the media industry.\n\n- Amazon.com is use the Internet to transform book buying into the fastest, easiest, and most pleasant shopping experience possible.\n\n food market share of online book business 2.2) Amazons mission - To establish the largest extract of select re tail categories Amazon.com seeks to be the worlds most customer-centric company, - To provide the better shopping experience and be descend the place where people come to find and discover.\n\n- To convince all online customers to use Amazon as their search platform.\n\n- Provides excellent customers modify services and discount juicy prices.\n\n- Let customers can find and discover anything they might desire to buy online at Amazon.com 2.3) hatful objectives...If you want to get a full essay, order it on our website:
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