India And Other Popular Tourist Destination Tourism Essay

India And Other Popular Tourist Destination Tourism look forIn India and touristry countries throughout the world, the main aim traditionally had been towards making the destination appealing to the mass audience. gage touristry merchandises had remained fundamental towards the proceeds of Indias touristry industry, diversity in touristry make loves and increased competition between varied destinations has fuelled towards the need of targeting additional interest visitors.Tourists leave behind increasingly seek products that will converge their particular tourist needs. Accordingly, m some(prenominal) a(prenominal) visitors argon attracted towards the acres mainly for customized particular(prenominal) experiences, like fostering, profession or diverts experiences. The particular interests visitors be referred as respite markets by their touristry departments and agencies.Typically, niche market is considered as a minuscular, yet profitable, group of customers. The bottom-up progression, and the needs of niche market are primarily identified and experiences see their specific needs are developed. This approach enables India to capitalize on the touristry competitive advantages that the country has in tourism market infinite, allows to attract high yielding tourists, and promotes the growth and diversification in the countrys tourism industry. superfluous interest tourism has recently blend in a high growth area inwardly travel industry. Although, the figure of speech of special tourism remained a small pctage of the total internationalistic visitors, the high growth rate and confluent character of special interest tourism sector has attracted varied commercial attention. contempt of the fact that there is increased commercialization and international scope of research on special interest tourism, many countries render systematically invigilated the global and business organization of the special interest tourism industry.Competiti on for massess date is increasing day by day, recreation and unemployed time activities away from home (like tourism) must be completed needs to be completed for the contain time of other home based amateurish and leisure time activities. Longer working hours and increasing work pressures are promoting increasing focus on the value of recreational and leisure time. Thirty percent of working Indians dont have a working holiday. The result of this is that the short-term break holidays have become a norm in the country.Table of contents decision maker Summary 1Introduction 3Special Interest Tourism 3Rationale 4Range of Products and Services 5Management of hinge ons 9Conclusion 11References 12IntroductionIn India and tourism countries throughout the world, the main aim traditionally had been towards making the destination appealing to the mass audience. Mass tourism markets had remained fundamental towards the growth of Indias tourism industry, diversity in tourism experiences and increased competition between varied destinations has fuelled towards the need of targeting special interest visitors.Tourists will increasingly seek products that will fulfill their particular tourist needs. Accordingly, many visitors are attracted towards the country mainly for customized special experiences, like education, business or sports experiences. The special interests visitors are referred as niche markets by their tourism departments and agencies.Typically, niche market is considered as a small, yet profitable, group of customers. The bottom-up approach, and the needs of niche market are primarily identified and experiences face-off their specific needs are developed. This approach enables India to capitalize on the tourism competitive advantages that the country has in tourism marketplace, allows to attract high yielding tourists, and promotes the growth and diversification in the countrys tourism industry.Special Interest TourismWithin the tourism industry, special interest tourism is considered to be the fastest growing area worldwide. It comprises mainly of diverse groups of tourism activities that stands distinct from the different traditional tourism products, suggesting how tourists are beginning to demand stimulating and varied holiday experiences. The special interest tourism today has become a niche market for any countrys tourism industry.Typically, niche market is considered as a small, yet profitable, group of customers. The bottom-up approach, and the needs of niche market are primarily identified and experiences meeting their specific needs are developed. This approach enables India to capitalize on the tourism competitive advantages that the country has in tourism marketplace, allows to attract high yielding tourists, and promotes the growth and diversification in the countrys tourism industry.Special interest tourism has recently become a high growth area within travel industry. Although, the subprogram of special tourism rem ained a small percentage of the total international visitors, the high growth rate and confluent character of special interest tourism sector has attracted varied commercial attention. Despite of the fact that there is increased commercialization and international scope of research on special interest tourism, many countries have systematically invigilated the global and business organization of the special interest tourism industry.RationaleFrom the strategic perspective, the best niche markets that are best to focus areThe characteristics and qualities in the city are aligned to the needs of targeted niche marketThe targeted city should have a competitive advantage over the other cities and globally pertaining to the quality and quantity of expertise and services and hard infrastructure like equipments and facilities that shtup be providedThe target should represent an emerging marketThe barriers to growth in the target should be express mail and manageableThe strategic perspec tive should reflect the strategic direction of the target as a wholeThe analysis of the country revealed 7 niche markets meeting the above criteria. genetic mutations TourismBusiness TourismStudy TourismEvent TourismHeath tourismYouth culture tourismMarine tourismThe anticipated outcomes in development of these niche markets includeEnhanced awareness of elements of Indian lifestyleInvestment promotion in tourism products and infrastructure create the profile and capability of Indian industries to assist in the booming economyCreation of multi-dimensional image if the country as the place of visit, working and doing business.Competition for peoples time is increasing day by day, recreation and leisure time activities away from home (like tourism) must be completed needs to be completed for the limited time of other home based recreational and leisure time activities. Longer working hours and increasing work pressures are promoting increasing focus on the value of recreational and lei sure time. Thirty percent of working Indians dont have a working holiday. The result of this is that the short-term break holidays have become a norm in the country. Also, at the same time, India has a growing movement towards leisure and home-related recreation, particularly in home renovation and improvements. The activities have often resulted in investment in oneself.Range of Products and ServicesThe development of the targeted tourism products to attract niche markets to India represents an excellent opportunity to move ahead of leisure and recreation on with investing in one self by visiting various places in India. This investment could beTowards learning something new and to gain knowledge and educationTowards enriching physical, psychological and spiritual healthTowards building better businesses, networks and social relationshipsTowards enhancing the social statusTowards improving the sense of identityThe investments should be integrated into strategic intend of the deve lopments of all the niche markets.The range of products for the special interest tourism products and services could beSports Tourism The convergence of tourists endeavors with sporting pursuits has provoked an increasing interest, understanding and intelligence of the market. There has been an emergence of niche market referred to as sport tourism. The three principal types of sport tourism includeActive Sport Tourism plenty actively participating in the sporting experience as a tourist.Event Sport Tourists Tourists who attend the event as a spectator, andNostalgic Sport Tourist Tourists who visit the country to pay homage to sports. (E.g. hall of fame).The niche market of sport tourism needs to concentrate on active sport tourism. Given that India does not have advantage in wishful sport tourist market, event sport tourist needs to be incorporated in overall development of niche event tourism. The events like earth games in India are some other attraction towards sports touri sms. Also, there are traditional sports events in the country like events in the festivals and various cricketing events that could attract tourism in the country.Few cities in the country also provide for adventure tourism with excellent clime and landscape. The experience seek by adventure tourists involve significant amount of risks. Some of the products of adventure tourism includeHot-air ballooningWave Surfing, wind surf and kite surfingSnorkeling along with scuba divingPerformance diving along with four-wheel drivingDeep sea fishingrock-and-roll climbingRiver raftingMountain bike ridingHorse riding, andBungee jumpingBusiness Tourism India has become emerging market in the convention and international business. India is among the top 10 countries turn outing meetings, conferencing including business travels, incentive and meeting event.Historically the global business tourism in India focused on the domestic markets. moreover as the Indian economy is growing at a very fast rate more than many other developing countries in the world, it has become a market of business tourism hub. With enormous amount of multinational companies gaining market share in India, the business tourism in India has increased compound in past few years. The development of the countrys global tourism and the opening of Indian convention and exhibition centers are representing a high opportunity towards adding another dimension to the countrys image. The developments in business tourism have significant impact on the countrys economic base. Foreign companies like Microsoft, IBM, HP and many more hold their business meetings in India and these meeting become the part of their business trips and tourism.Study Tourism India is the country of IITs and IIMs and many more renowned universities providing significant courses and degrees. Study tourism has also seen rise in the country in the past few years. The country offers ideal environment for studying with quality education provid ers, natural assets and attractions, hospitable community, safe environment and warm climate along with world-class infrastructure and support services.Study tourism means travelling for undertaking some university course, or a recreational course. The country boosts various technology and management colleges that are world renowned like Indian Institute of technology and Indian make up of management. With the advent of foreign universities in the country the amount of study tourists are increasing in the country.Event Tourism In the past one decennary the profile of event tourism has escalated in the country. In India particular attention is give towards optimization of economic benefits of these events for the different communities. There are three types of events fortuity in the country. First are the Mega events, second the hall mark events and thirdly the community-based events. Different festive events within the country add to the event tourism within the country. Communit y events have go along to play an important role in countrys event calendars for the local residents. The development of mega events in the country and its strategies does not fit in the infrastructural profile of the country at the time the strategy is written. Few cities in the country also provide for adventure tourism with excellent climate and landscape. The experience seek by adventure tourists involve significant amount of risks.Health tourism Travelling for health is the fastest growing sector in the tourism industry. This market include travel toAn environment or place or climate where tourists can make the most out of health benefits.The place where tourists can revitalize their mind and bodyThe place where tourists can relax and unwindThe place where the tourists can utilize their health infrastructure and various services gettable for some specific medical reason.As the list has indicated that the visitors need not to be necessarily ill for being health and wellness to urists. Most people travelling for health reasons also seek self-improvements andYouth culture tourism Youth cultures are highly prevalent in the Indian states. Various festivals in the country include the youth events including other cultural events. from its fun to the annual pilgrimage of the countrys youth, India has a strong association with every culture. Within the overall Indian market, the country is full of youth population studying in different schools, colleges and universities. The youth culture tourism market represents numerous opportunities for India as the major place of celebrating popular events. In India particular attention is give towards optimization of economic benefits of these events for the different communities. There are three types of events happening in the country. First are the Mega events, second the hall mark events and thirdly the community-based events. Different festive events within the country add to the event tourism within the country. Commu nity events have continued to play an important role in countrys event calendars for the local residents.Marine Tourism Indian has various coastal areas like Mumbai, Goa, Chennai, which are added attractions toward marine tourism. The Indian council has been active in promotion of India as a marine tourist destination. The infrastructural requirements in the country are improving for attracting Super Yacht owners and builders in the costal areas. The niche market of sport tourism needs to concentrate on active sport tourism. Given that India does not have advantage in nostalgic sport tourist market, event sport tourist needs to be incorporated in overall development of niche event tourism. The events like commonwealth games in India are another attraction towards sports tourisms. Also, there are traditional sports events in the country like events in the festivals and various cricketing events that could attract tourism in the country.Management of TripsWithin the tourism industry, special interest tourism is considered to be the fastest growing area worldwide. It comprises mainly of diverse groups of tourism activities that stands distinct from the different traditional tourism products, suggesting how tourists are beginning to demand stimulating and varied holiday experiences. The special interest tourism today has become a niche market for any countrys tourism industry.Tourists will increasingly seek products that will fulfill their particular tourist needs. Accordingly, many visitors are attracted towards the country mainly for customized special experiences, like education, business or sports experiences. The special interests visitors are referred as niche markets by their tourism departments and agencies. The convergence of tourists endeavors with sporting pursuits has provoked an increasing interest, understanding and light of the market. There has been an emergence of niche market referred to as sport tourism.Different tour Packages for the touristsT rip To Andaman IslandsTrip to Darjeeling and GangtokTrip to Sunder bansTrip to LadakhTrip to KashmirTrip to RajasthanTrip to KerelaTrip to Assam including Sikkim, Manipur and MizoramManagement of Trips The management has to make some policies for the management of the trips including the followingAll payments should be taken in advanceHotel for accommodation should have check-out time as 700 am as this will save another day rent for the company.Rates should be changed in case of any changes in transport and hotel and increase in government taxes.Limitations should be made on free baggage allowed during the tripCompany should reserve the right of rescheduling the trip, rate of activities including sightseeing.Company should provide holiday insurance to its customers at minimal extra costs.Company should make appropriate policy towards the trip cancellation fee along with the number of days for each penalty of cancellation.ConclusionThe development of the targeted tourism products to attract niche markets to India represents an excellent opportunity to move ahead of leisure and recreation along with investing in one self by visiting various places in India.The mixture of different products and service will attract more special interest tourism into the country.