Maxis Business Level Strategy

Maxis Business Level StrategyBusiness model is plan or diagram for how it competes, usages its resources, structures its relationship, interfaces with the customers, and creates value to sustain itself on the basis of the profits its generates. It had included all the activities that define how a firm competes in the marketplace.Core strategy missionary work statementMaxis missions be to be simple, curseworthy and creative. Maxis want everything they do is simple for everyone it must be straightforward and easy to understand by their customers. Maxis believe that trust between customers and it is the key to successful relationship. All good relationships are built on trust which inspires confidence, and, assurance, conviction and reliance. Creativity is important and defines them this is how Maxis differentiate from their competition. (Maxis is about life sentence enablement, www.maxis.com.my, ND)Product/Market ScopeMaxiss market scopes are telecommunication and networking secto rs. They are the mobile communications answer provider and recently they are also providing tuner broadband work. Their services include prepaid call plans, monthly subscription plans, international roaming, MMS, WAP, Resident Fixed Line services and the recent one Broadband internet plans. Maxis also are offering VSAT services and Blackberry ground mobile services for their business customers.(Maxis website, 2010)Basis differentiationThe basis differentiation of Maxis are based on the calling plans and pricing structure to appeal to different customer segments. The value-added services in Hotlink Prepaid had make Maxis differentiate from other competitors such as ring-tones, background ring tones, Voice SMS, fb2me, tweet2me, voice portal and etc. (Hotlink easy menu, 2010)Strategic resourcesCore CompetenciesWhat serve as core competencies for Maxis are customer service and their strong brand name. Maxis always emphasize on what gutter be done best to their customers and provid e their best customer services as afterwards the subscription of their plans. To enhance the customer satisfaction, Maxis had announced there are 70 Maxis Authorized service agents outlet are available in customer concentration are in Malaysia opens (Maxis Authorised Service Agents Outlets to Enhance client Satisfaction, www.maxis.com.my, 7th July 2001) and continue increasing in the following year. The outlets provide real time services equal to Maxis Centers such as customer registration, payment, IDD and Direct Debit application, and reinstatement of mobile eminence. With the availability if the shops that strategically located, Maxis clients can look forward to extended service hours, weekend services and easier access.There are more over than RM 500 000 are used for dealers and staff training annually to ensure the best possible service to Maxis customers. This is a part of Maxis core strategies to enhance the value in their existing relationships with key dealers. Maxis ha d established a strong brand name since 1995 for their wide coverage of call for and reliability.Strategic AssetsThere are several strategic assets have by Maxis which let them continue to leading among the mobile service providers. Firstly, Ananda Krishnan, the founder of Maxis communications owned a satellite tv- Astro in Malaysia. It is the ASEAN leading satellite TV that always plays the important role in promoting the plans and services by Maxis. Moreover, Maxis have the huge database of customers learning and can be used to make adjustment in their plans, packages and their marketing strategies base on the poll SMS that sent to the subscribers. In addition, one of the most expensive assets Maxis owned is their highly qualified and experienced staffs, such as, the executive director and chief executive officer of Maxis, Sandi Dap. Before he joined Maxis in 2007, he had been served as deputy managing director of Vodafone Essar Limited, one of the largest mobile operators in India since 1994. Jean Pascal is a Chief operating officer, he has 20 years of experience, of which he spent 13 years with France Telecom group in France and O align in UK. Others like Rossaba Annizah, Mark Dioguardi, Matthew Willsher, Mohamed Fitri and many more (Maxis senior management webpage, 2010). chemical bond networkSuppliersMaxis main suppliers are consist of SIM card suppliers and broadband wireless thumb drive suppliers. Other partnership network like strategic alliance such as Nokia, Apple and Blackberry are supplying Maxis theirs products to cope with Maxiss various kind of plans and packages.Other Key RelationshipsMany companies in diverse range of industries such as telecommunications, media and broadcasting, leisure, power generation, property development and management are directly or indirectly controlled or connected with Usaha Tegas, which is owned by Ananda Krishnan. As such, many of these companies and other related parties also subscribe to Maxis Mobiles mobil e service and Maxis Broadband s fixed line services due to the relationship with Ananda Krishnan.Customer InterfaceTarget MarketMaxis has good customer interface which enable their service reach their customer easily and successfully. Maxis target their market on the telecommunication and networkings consumers market. For the target customer like students maxis come out with Maxis offspring Club. By using this service students can get a lot of benefits. On of them is forecast Rewards under this service students need to collect points as much as they can which enable them to get free talking time. If students top up double in a week, they will get 100 points which equal anent RM 1.00 of free talking time. in like manner that, students also can enjoy free calls to any maxis numbers pool on their birthdates. Apart from that, maxis also come out with service called subliners for the specific group of people who love to talk with their loved ones or couples everyday for a longer time of period. The subliners need to register their name under the mainliner. By doing this the subliners can enjoy less price. For the specific group of people who like to use internet, the maxis come out with broadband services. Maxis has four types of broadband plan which are 1.5GB,3 GB,6 GB and 12 GB.Fulfillment and SupportMaxis communication companys service and product reaches it customers. For example, customers of maxis can go to maxis center to get some help like lost the SIM cards, problem of the deduct balance of prepare and postpaid, and the unclear of the new maxis plan package. Besides this, maxis center was build on city to make customers easy to pay the fees of postpaid and internet fees. (Find a Maxis Centre or MEPs, www.maxis .com.my, ND)Pricing structureMaxis are focus on aggressive pricing strategies to compete with other service providers. Apart from that, maxis also has different price depending on their target market. For the students under Youth Club service the y can enjoy sending SMS only for 1sen per SMS. They also can enjoy free calls to any maxis numbers from 6pm to 6am.For the target market like line users, the subliners who register their name under main liners only need to pay RM 30 per month compare to RM 80 which is the actual rate for line users. Maxis offer the cheapest broadband services which only need to pay RM48 for 1.5GB. (Wireless Broadband, www.maxis.com.my, ND)