The Key Aspects of Marketing and Sales Professionals Essay

The Key Aspects of Marketing and Sales Professionals - Essay Example Clients on the other hand look for quality products and services that meet their needs. This paper aims at discussing some of the key aspects of marketing and sales professionals. During the marketing process, salesperson sometimes pushes products. It is worth to note that consumers are not always aware of the importance of some services and products. In such cases, consumers offer resistance as the salesperson takes an effort to sell to them. This implies that a salesperson must push for the sales of a product using five major steps. The first step is to promote a product. As a result of the promotion, an opportunity to sell the product emerges. The second step is making a representation. This involves providing a customer with details of the product including the terms of payment and price. Thirdly, the salesperson makes a proposal to the customer in order for him to purchase the product. After addressing the objections that arise, the salesperson makes a sale. Before pushing a product, one should first identify the problem being faced by the consumers and then provide a commodity that fixes their problems. During pushing of products the type of a product ma kes a difference. For example, a salesperson who wants to sell a life assurance policy to a customer may need to push for the product by emulating the 5 stages. This is based on the fact that customer may offer a stronger resistance. However, in case of a product such bottled water a salesperson may not necessarily push using all the 5 stages. One of the major expectations of the sales professional is to increase the number of clients resulting in higher commission or salary. As one enters the field of sales, he or she may have less number of customers since the customers are not aware of his products or services regardless of their quality. Through effective promotion, more customers become aware of the products or services in the market.  Ã‚