doctrine: Simple is best, think different, exercisingr friendly -loyal customers -has highest brand and buy back rate, has steadfast rate of sales -ease of use -click wheel, itunes, Mac OS X, user friendly interface, truly straight forward - itunes medicament store -by using the music store advantage apple dominates the online music art by around 70%, whizz of the first online download sites, directly connected with ipod, scant(p) to buy music Weakness -expensive -expensive compared to competitors like Dell and HP, due to p ositioning as a luxurious and professional brand - creaky front in business area -due to the expensive price and repulsion with other operating systems orchard apple tree reckoners are non preferred among companies -not sufficient localization -unlike in America, in that location is not enough localizing strategies in overseas grocery stores, this is reason for weak sales in Korea -repair and service issues -A/S is not up to standards, only one year limited endorsement policy, deplete to pay for exchange when damage is due to user, not enough service centers(especially abroad), competitors have far better A/S policies -low market share in PC market -normal users are not familiar with the MAC OS, Safari browser is hard to use in Korea (no flash, java, firefox etc.) Opportunities - finish and iTunes store is revive growing -with the launching of iPhone and iPod touch the application store has compel a star for Apple, by taking only 30% of the revenue young applications are uploaded nonchalant and su! ccessful ones wee huge amount of money. Still a large potential in the area - understood large potential market -there is still a large population that are potential computer users (3rd world parties), the PC and MP3 market has grown with the development of mod memory devices and more users -development of “boot camp” -program that enables Window OS to be run on a Macintosh, able to take a leak users that...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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